The wins just keep coming for ESPN programming, as three of its programs recorded their highest viewership totals ever in 2023. First Take, and Get Up, posted record highs for the year, while NBA Today finished its year with a strong December.
First Take averaged 496,000 viewers throughout 2023 and finished the year strong. In Dec., the show’s impressive streak of year-over-year viewership growth reached 17 consecutive months. First Take averaged 611,000 viewers in Dec., the show’s second most-watched month on record, up 24 percent year over year.
Get Up averaged 379,000 viewers throughout 2023, which surpasses 2022 by 5 percent. The show finished December up 11 percent vs. December 2022, making it the show’s second most-viewed month ever (449,000 average viewers) behind November 2023 (467,000 average viewers).
Lastly, NBA Today posted year-over-year growth of nine percent from its shows in December of 2023 versus 2022, according to Nielsen. The 14 editions of NBA Today on ESPN in December averaged 313,000 viewers, compared to 286,000 viewers the previous December.
NBA Today was also up year-over-year in several key demographics, including 69 percent among Hispanic viewers, 14 percent among P21-54, and 13 percent among P18-49.
This news marks yet another “most-viewed” year for ESPN programming. ESPN recently celebrated its highest-viewed Monday Night Football season since taking on the programming block in 2006.
