Despite a disappointing finish to the baseball season for the San Diego Padres, 97.3 The Fan continued to deliver stellar ratings across its various dayparts. In weekday prime (M-F 6a-7p) The Fan remained in first place for the quarter according to the Nielsen fall numbers. The station produced an 8.9 for the quarter, which was down three-tenths from the summer book.
Ben & Woods featuring Ben Higgins and Steven Woods were the station’s top performers for the quarter. The popular morning show retained first-place with an outstanding 13.6 share. That marked a 2.6 share improvement from the summer book when the duo recorded an 11.0 rating.
The midday slot during the book was occupied by John Kentera. The station and Kentera parted ways in December, drawing a lot of attention locally and across the industry. Though he’s no longer involved, the fall numbers do belong to Kentera. His final book featured a 7.3 share, second-place result in middays. That was down from an 8.2 share, first-place finish in the summer book.
Afternoons with Tony Gwynn Jr. and Chris Ello delivered a 6.1 share this quarter, good enough to land a tie for fourth in the timeslot. The drive time team were down though from an 8.7 share and first-place tie in the summer book.
Full-week data (M-SU 6a-12a) for 97.3 The Fan evinced an 8.5 share and resulted in a first-place finish. Ratings information for San Diego Sports 760 and The Mightier 1090 was not available this quarter.
Ratings reports and analysis are written by BSM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways sports media research can benefit your station and cut through the noise by clicking here.
