The future of Sports Illustrated is up in the air given the developments of the end of last week, but OutKick’s Clay Travis thinks he could give the storied magazine a brighter future.
Travis reacted to the news on OutKick: The Show on Friday. He said the publication set itself up for failure by not monetizing its content online with a paywall.
“Instead they tried to maintain their magazine while also growing on the internet, and both collapsed simultaneously,” Travis said. “Now they accelerated that collapse because they also became one of the wokest sports media companies on the planet.”
Travis’ attention then focused to the SI Swimsuit Issue, which is one of the big money makers for SI each year. He said the swimsuit issue’s downfall came when the company started including transgender and plus-size models on the cover. Travis felt like he could save Sports Illustrated if he bought it.
“And a part of me now is sitting around, and I’m thinking to myself, should I buy the SI swimsuit issue and just put hot chicks back on the cover and do away with chicks with dicks, which SI puts on the cover now, and do away with fat chicks on Sports Illustrated Swimsuit Issue?” he asked.
“Look, I’m a hundred millionaire now, so I’ve made plenty of money off just basic common sense, right?” Clay Travis continued. “All these other people are out there chasing around, ‘We gotta have a chick with a dick on the cover of our magazine.'”
“So part of me thinks I should. I have the money to do it, I should just buy SI, I should fire every single person who has ever complained about attractive girls existing in the swimsuit issue. I will hire an entire team to just go through their entire social media history, I will fire everyone who’s ever complained about an attractive girl being on a magazine cover or an attractive girlfriend being a story on SI.
Clay Travis said if he rolled SI into OutKick, almost overnight SI would be back as a viable business. He’s keeping an eye on the developments.
“So if this company goes bankrupt, which it might, I legit may sit around and be like, you know what I’m gonna go buy SI, I’m gonna buy the freaking swimsuit issue, and I’m going to make women great again on the cover of swimsuits by putting actual hot women on the cover, as opposed to chicks with d—s and fat chicks,” he said.
“The entire foundation of human civilization repudiates the choices that the woke imbeciles who are destroying businesses everywhere do every single day,” Travis added. “And so I’m sorry, yes on some level I’m becoming super rich. Can I go from a hundred millionaire to a billionaire, maybe?
“But if everything else is burning around me because everyone else has lost their mind because eight people on social media said something mean to you and you have to change your entire worldview and you have to put chicks with d—s in Sports Illustrated, and chicks with d—s in Victoria’s Secret lingerie and chicks with dicks to sell you beer, I’m sorry your brand and your business is going to die.”
He said he would have SI just get back to the basics that made it the institution in sports media that it is.
“I guess maybe I’ll buy it and bring it back and actually make SI great again,” Clay Travis concluded. “And you know what I’ll do, I’ll have all of my SI writers just write about sports. I’ll have them just write about athletes, just write about sports, just be entertaining writing about something that everybody already likes, instead of trying to sell me chicks with dicks and fat chicks in bikinis. It ain’t going to work.”
