The NFL truly has the Midas touch when it comes to televising events (outside of the Pro Bowl, at least) and the NFL Scouting Combine is just another thing that has turned to gold. Five million people watched a portion of the Combine, which aired from Feb. 29 – Mar. 3 on the NFL Network.
On NFL Network and NFL+, the Combine averaged 251K viewers, making it the most-watched Combine on NFL Network alone since 2018 and up +12 percent versus last year. The NFL provided viewership data for Thursday, Friday, and Saturday:
- Thursday’s coverage of the defensive linemen and linebacker on-field drills averaged 185K viewers, up 23 percent versus last year
- Friday’s coverage of the defensive back and tight end on-field drills averaged 175K viewers, up +7 percent compared to 2023
- Saturday was the event’s most-watched day — the quarterback, wide receiver, and running back on-field drills averaged 399K viewers, ranking as NFL Network’s most-watched Combine Day 3 on record.
Sunday’s viewership data of the offensive lineman was not made available.
Next up for the league will be the NFL Draft, airing live from Detroit on April 25-27. The 2023 NFL Draft saw ratings growth across all three days, a trend that will no doubt continue. The NFL rode a massive wave of momentum throughout the 2023-24 season and ended with Super Bowl LVIII becoming the most-watched telecast ever.
