Quu recently released its inaugural In-Vehicle Visuals report, which showed some encouraging figures for AM/FM radio. However, longtime industry consultant Mike McVay said the business cannot rest on its laurels in an increasingly competitive market.
In a webinar discussing the results of the findings from Quu, McVay was asked to give his key takeaways from the report’s findings.
While he shared his optimism for radio’s future in new automobiles, Mike McVay argued that radio must remain vigilant in maintaining high standards when it comes to how the product is presented to auto owners visually.
“The in-dash experience has to be at a high level for radio to be seen as an equal to the other audio sources available,” McVay said. “This requires improving the listening experience with both quality and content, as well as displaying text, logos, and other images to enhance the easy accessibility of the medium.”
McVay later added that it’s important for radio stations to continue featuring strong mobile apps. He shared an anecdote about his grandchildren taking over the radio in his car, utilizing apps to listen to music stations even when inside the broadcast range because it was easier for them.
