Earlier in the year, Edison Research determined within its Infinite Dial 2024 report that 34% of Americans age 13 and older listen to podcasts every week. Podcast familiarity was recently measured at 84 million people across the United States, and the weekly listening audience was determined to be approaching 100 million weekly listeners.
An aspect of that study, however, that was not divulged was the listening exclusivity and investment that audiences demonstrate to different offerings. Edison Podcast Metrics, which interviews 20,000 weekly podcast listeners per year while tracking demographics, content preferences and listening behaviors, recently viewed the 500 largest active shows in the United States. In this exercise, the company was trying to determine which programs had the highest portion of the audience that listens exclusively to the show.
Edison Research findings discovered that The Bible in a Year hosted by Father Mike Schmitz and featuring Jeff Cavins finished No. 1 in this study, finding that 30% of program listeners do not listen to any other show during the week. Finishing fourth in the study is The Dale Jr. Download from Dirty Mo Media featuring two-time Daytona 500 champion Dale Earnhardt Jr. The podcast has been on the air since 2017 and discusses a variety of topics pertaining to racing, and is available on all major podcasting platforms. Additionally, the show has a video component on YouTube and currently has approximately 400,000 subscribers.
The program has been releasing three episodes per week in recent months that features discussion, debate and interviews. Apple Podcasts measurements have the show reaching its 600th episode in the coming weeks and receiving a 4.9 out of five stars from approximately 8,200 ratings. In addition to The Dale Jr. Download, Dirty Mo Media includes various podcast offerings with hosts such as Andrew Kurland, Denny Hamlin and Steve Letarte.
