Cynopsis held its 2024 Sports Media Awards ceremony on Thursday night in New York City, revealing winners across a variety of different categories. In addition to awards within categories, Cynopsis also granted standalone honors to different professionals in the sports media space. The ceremony was hosted by Colin Cosell, public address announcer for the New York Mets, New York Riptide and several Division I college teams. You can find a list of the winners for the 2024 Cynopsis Sports Media Awards below:
Navigator Award
- Carolyn Tisch Blodgett
- CEO and Founder | Next 3
Trailblazer Award
- Keith Dawkins
- President | Harlem Globetrotters and Hersch and Entertainment Studios
Engagement Innovation Luminary Award
- Nickelodeon | CBS Sports
- Kyle Moffat | Senior Director, Unscripted Development | Nickelodeon
- Jennifer Bryson | Vice President, Production – Tentpoles, Events, Music & Specials | Nickelodeon
- Shawn Robbins | Executive Producer/Coordinating Producer | CBS Sports
Excellence in Media Luminary Award
- YES Network
- Jared Boshnack | Vice President, Productions | YES Network
Brands of the Year
- Carmax
- Brandy Everhart | Director of Media & Partnerships | Carmax
- Toyota
- Dedra DeLilli | Head of Sponsorships | Toyota
All-Stars
- Alexa Landestoy
- Host/Reporter | Monumental Sports Network
- Aliyah Funschelle
- Sports Content Creator | Sports with Aliyah
- Buster Scher
- Founder | The Buster Agency, Hoops Nation
- Sofia Tsachouridou
- Senior Corporate Counsel | DraftKings
- Laura Sonday
- Editor-in-Chief | TennisONE LLC
Award Category Winners
| Category | Award Winner | Title or Company |
| Activation at Live Event | New York Jets | New York Jets x LED Wristbands |
| Awareness Campaign for a Social Good by a Brand/Cause/League | Washington Commanders | Washington Commanders Salute to Service Programming |
| Best Campaign to Engage with Consumers 30 and Younger | NFL Media | Youth Flag Football “Let’s Play” |
| Best Expansion of Team Marketing Outside North America | New York Jets | New York Jets x Chicago Bears UK Girls Flag Football League |
| Best Fan Engagement Tool | Hang Media | Hang Media |
| Best in Content Storytelling by a Brand | NFL Media | Diana Flores – Super Bowl Commercial Surprise |
| Best in Content Storytelling by a League | Harlem Globetrotters | Harlem Globetrotters |
| Best in Team Communications/Marketing | FOX Sports | FOX Sports Communications & Marketing |
| Best Marketing Campaign by a College or University | LSU Athletics | That Kid Jayden |
| Best Platform Geared to Diverse Sports Interest and Athletes | New York Jets | EmpowHER: Keep Rising |
| Best Social Responsibility Activation | DIRECTV | DIRECTV Soccer Champions Tour – “Goals for Good” |
| Best Social Responsibility Activation | The Coach Knapp Memorial Fund | The Coach Knapp Stair Climb |
| Best Streaming Platform Innovation | Prime Video | Prime Vision with Next Gen Stats |
| Best Use of a FAST Channel | SportsGrid | SportsGrid: #1 Sports FAST Channel |
| Best Use of Brand Activation – Women’s Sports Properties | Hang Media | Hang Media |
| Best Use of Name, Image and Likeness (NIL) by a Brand, Athlete or School | Muscle Milk/WNBA – Own Your Strength | Muscle Milk/WNBA – Own Your Strength |
| Best Use Overall of Web 3.0 from AR and VR to AI | Nickelodeon | Super Bowl LVIII Live From Bikini Bottom |
| Broadcast/Consumer Tech Innovation | CBS Sports | Doink Camera |
| Digital Executive | Kelly Pracht | nVenue |
| Diversity Initiative | Harlem Globetrotters | Harlem Globetrotters |
| Documentary Series or Special – Individual | ESPN | SC Featured: Nothing Else Matters, Alexandra Nolen |
| Documentary Series or Special – Team | Big Ten Network | B1G Story: Nebraska Volleyball |
| Esports Event | ONE Esports | ONE Esports MPL Invitational 2023 |
| League of the Year for Breakthrough Sport | SlamBall | SlamBall |
| Live Coverage of a Sporting Event (Regional/Local) | Bally Sports South | Special Hall of Fame Booth Calls Braves vs Mets Thriller |
| Live Coverage of a Sporting Event (Regional/Local) | Marquee Sports Network | Cubs Walk-Off vs White Sox |
| Live Coverage of a Sporting Event (National) | Telemundo | El Clásico de México: Chivas vs. América |
| Live Stream Presentation | Prime Video | Black Friday Football |
| Live Stream Presentation | Procter & Gamble (P&G) | P&G Battle of the Paddles |
| Marketing Campaign (National) | FOX Sports | 2023 FIFA Women’s World Cup: USA vs The World |
| Marketing Campaign (Regional/Local) | Washington Wizards | 2023-24 City Edition Boundary Stone Campaign |
| Marketing Executive | Kristen Herlihy | Omaha Productions |
| Mobile App | ONE Esports | ONE Esports Mobile App for Samsung Galaxy |
| New Sports Show | Monumental Sports Network | Caps Red Line |
| New Sports Show | The Volume | Nightcap |
| Overall Social Media Excellence (Brand) | Bleacher Report | Bleacher Report |
| Overall Social Media Excellence (Limited Run/Campaign) | NBA | The Larry O’Brien Trophy’s NBA Finals Bucket List |
| Pregame Show | Telemundo | Copa Mundial Femenina de la FIFA: La Antesala |
| Production Executive | Therese Andrews | Omaha Productions |
| Reality/Docu-Series | New York Jets | Flight 23: Ascension |
| RSN of the Year | Marquee Sports Network | Marquee Sports Network |
| Seasonal Coverage (National) | Omaha Productions | Monday Night Football with Peyton and Eli |
| Seasonal Coverage (Regional) | Marquee Sports Network | Chicago Cubs on Marquee Sports Network |
| Spoken Word Series – English/Non-English | NBC, Telemundo, On Her Turf and Lemonada | My New Favorite Futbolista |
| Spot (30 seconds) – National | FOX Sports | “Goalkeeping” – FOX Sports + Geico |
| Spot (30 seconds) – Regional | YES Network | NY Liberty – Season Tease |
| Spot (Over 30 seconds) – National | FOX Sports | Undisputed: Eulogy |
| Spot (Over 30 seconds) – Regional | YES Network | YES – We Got Nets |
| Studio Show | Prime Video | TNF Tonight/TNF Halftime/TNF Nightcap |
| Tune-In Promotion | FOX Sports | 2023 NASCAR Daytona 500: Metallica |
| Use of Integrated Sponsorship for Broadcast | Haworth Marketing + Media | Sports Change Lives with Integrated Sponsorship of NCAA Basketball |
| Webisode Series | Bleacher Report | Hero Ball |
Presenters
- Jessica Berman
- Commissioner | National Women’s Soccer League
- Bonnie Bernstein
- Founder & CEO | Walk Swiftly Productions
- Nate Burleson
- Analyst & Host | CBS, CBS Sports & Nickelodeon
- Noah Coslov
- Broadcaster & Personal Producer
- Nathan Lindberg
- Owner | MONEYBADGER Consulting LLC
- Nancy Newman
- Yankees Batting Practice Today Host & Yankees and Nets Pre- and Post-Game Studio Anchor | YES Network
- Christina Norman
- Head of Content | National Basketball Players Association (NBPA)
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