For the last two years, Mike Francesa has been working with BetRivers as a brand ambassador and host of his eponymous podcast, The Mike Francesa Podcast, which is available across podcasting distribution platforms. Rush Street Interactive has announced that it has reached a renewal of its exclusive, multi-year agreement with Francesa, extending their partnership and continuing the show.
The renewed partnership will ensure that Francesa continues serving exclusively to BetRivers in providing both network and social media content. Additionally, he will now host a daily program on The Mike Francesa Podcast YouTube channel where he will give his opinions, insights and analysis on news and react to games. Francesa is also going to be producing digital videos that will be featured on the BetRivers platform meant to enhance the sports betting experience for consumers around the country. Part of the role will also have him meet and greet BetRivers customers through personal appearances in east coast markets.
“I’m thrilled to continue my partnership with BetRivers, which in my opinion offers the best online sportsbook in the industry,” Francesa said in a statement. “Joining forces with the RSI team enables me to connect with fans in exciting and easily accessible ways, while providing my insight and instant reaction to the biggest games to audiences not only in New York but across BetRivers markets nationwide.”
Francesa, who was inducted into the Radio Hall of Fame in 2018, previously served as a co-host of Mike and the Mad Dog on WFAN before hosting solo on the station. During his time on the air, he garnered multiple Marconi Award wins as major market personality of the year and frequently finished at the top of the New York ratings books. Before his work on WFAN, he was an analyst at CBS Sports for its coverage of football and college basketball. Since joining BetRivers, Francesa has hosted his podcast two times a week and also created digital videos across BetRivers platforms.
“We are delighted to have Mike Francesa, the undisputed ‘King of New York’ radio, renew his partnership with our BetRivers family of Brand Ambassadors,” Richard Schwartz, chief executive officer of Rush Street Interactive, said in a statement. “Our BetRivers audience will now be able to see and hear Mike every weekday! Our customers tell us that his passion for sports, along with the stories Mike shares from when he worked with Jimmy the Greek, add a new level of fun to their betting experiences, further solidifying RSI’s dedication to providing top tier sportsbook entertainment.”
