A Radio Insight report says Norsan Media has purchased 101.9 The Horn in Austin, Texas from Genuine Austin Radio. According to the report, Norsan had already been operation a couple of Genuine Austin Radio’s stations and will now take add the rest of their stations, which also includes country stations 99.3 FM.
The report also says Norsan has appointed Edgar Saucedo as Southwest Market President overseeing all of the company’s Texas operations and Ramon Loo as Austin Program Director.
The Horn used to also be on 104.9 FM and was the University of Texas flagship station for Longhorn athletics. That stopped when Norsan took over the signal to air Regional Mexican programming. The Texas Rangers games air currently on The Horn.
Should anything change with the programming or format at The Horn, we will keep you posted.
