670 The Score started off the year with a stellar performance in the Chicago Winter ratings book. According to the latest Nielsen data, The Score ranked third for the quarter in weekday prime (M-F, 6a-7p) courtesy of a 5.6 share. The station also gained 1.2 shares year-over-year and one tenth of a share from the fall book.
In mornings from 5:30a-10a CST, Mike Mulligan and David Haugh finished third with a 5.4 share. Mully and Haugh added 1.0 shares year-over-year but lost 0.8 shares from the fall ratings book. Dan Bernstein and Laurence Holmes turned in the highest performance for the quarter for The Score in middays, producing an impressive 6..0 share to rank third. Bernstein & Holmes lost one-tenth of a share from the fall book but gained 1.4 shares year-over-year.
Afternoon drive featuring Danny Parkins and Matt Spiegel accounted for a 5.5 share to rank fourth this quarter. Parkins and Spiegel improved their share by seven tenths from the fall and 1.3 shares year-over-year.
For the full week (M-Su, 6a-12a) 670 The Score placed sixth with a 4.6 share among Men 25-54. The Score was flat compared to last quarter, and up seven tenths of a point year-over-year.
Ratings data for Good Karma Brands-owned ESPN 1000 was not available this quarter. CEO Craig Karmazin confirmed earlier this year that the company ended its business relationship with Nielsen. This means numbers for GKB’s stations in New York, Los Angeles, Chicago, Milwaukee, Cleveland and West Palm Beach will not be available.
670 The Score’s quarterly numbers include a combination of both over-the-air and streaming performances.
Ratings reports and analysis are written by BSM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways sports media research can benefit your station and cut through the noise by clicking here.
Why is this story ONLY listing SCORE ratings? How did the other stations in Chicago in that time frame do? This is a set up. FAKE NEWS kind of stuff. A paid for Marketing blurb. Horn Tooting.
Bob, ESPN Chicago doesn’t subscribe to Nielsen therefore their ratings are not available.
Most aggressive use of the word “tooting” I’ve ever seen.
i read the Nielsen numbers for April 24. 2024 and it’s almost scary how deceptive this story really is.
https://radioinsight.com/ratings/chicago/
That gives you the Chicago radio real listening numbers.
So, I tried to figure out how WSCR could make the claim it did in the story, without blatantly lying. And sadly, they chose to error on the side of omission.
Obviously, WSCR is the 10th-highest rated station in Chicago in APril, 2024, even including streaming numbers.
BUT, that said, WSCR IS ranked NO. 3 when you are ONLY COUNTING stations that are talk-radio and NOT playing music. If you look at the stations, you will see that WBBM-AM (780) is the top-ranked non-music station in Chicago, and WGN-AM (720) is No. 2. And sure enough, WSCR (670) is No. 3.
So, all the numbers in the article being compared by WSCR are numbers comparing non-music stations. And, because sport-talk WMVP does not get rated at all by their choice, they aren’t included in any capacity.
So, I assume that if you are dealing with audience numbers that only refer to the non-music stations, that sure enough the Score is No. 3.
That’s No.3 of how many? Five maybe? There is WLS-AM (890). Yes, there’s WIND (560) but like WMVP it does not participate in the rating system, and I think WVON-AM (1690).
Honestly, I don’t. know how this works. I just know that nowhere, could these very old eyes find anything refering to WSCR numbers being compared to all Chicago radio stations, nor anything about the station being compared to just non-music stations.
Whatever the case, if your company has to produce an article as seemingly deceptive as this, it’s possibly the type company that has been forced to battle to get out of bankruptcy protection.
Oh, wait a minute …
Jeff, sports radio is not measured on Persons 6+. It’s measured on Men 25-54. Secondly, our focus is the sports/talk format and how brands across the country in that specific format perform in the key demographic. Therefore what a music station does or doesn’t do is irrelevant to our coverage. In prior years when ESPN 1000 subscribed to Nielsen, they were included in our quarterly reports. Now that they’ve moved away from Nielsen, we’re unable to show how they’ve done.