Both 95.7 The Game and KNBR registered wins and widespread increases during a tight ratings battle in the Winter book. The latest Nielsen results saw The Game finish sixth in weekday prime (M-F, 6a-7p) with a 4.8 with Men 25-54. That marked a 0.5-share improvement from the fall book but a 0.2 share decrease year-over-year. Worth noting, Nielsen recently announced revisions to its DMA rankings. As a result, San Francisco slid from market 4 to 5 now behind Dallas-Fort Worth.
For the full week (M-SU, 6a-12a), 95.7 The Game also won the head-to-head matchup. The Game ranked eighth with a 4.1 share among Men 25-54. In the prior year’s winter book, the station finished with a 1.8 share in 19th place, a 2.3 share year-over-year increase.
In mornings, Bonta Hill and Joe Shasky finished fifth with a 5.5 share from 6a-10a PT. The Morning Roast gained 1.3 shares from the fall and were even year-over-year. Middays were a similar story with Matt Steinmetz and Daryle ‘Guru’ Johnson claiming a third-place result with a 5.6 share. Steiny and Guru added four-tenths of a share from the fall and one-tenth of a share from the winter book of 2023.
The only show to decline compared to the fall was afternoon drive with Mark Willard and Dan Dibley. Among Men 25-54, Willard and Dibs lost four-tenths of a share, finishing with a 3.7 share to rank 10th. The afternoon number was also eight tenths of a point lower year-over-year.
Following a fall ratings period that included station layoffs and subsequent lineup changes, KNBR experienced growth in weekday prime. The Sports Leader delivered a 4.5 share, seventh place finish, up 1.3-shares from the fall. The station also added 1.7 shares year-over-year.
In their first full ratings book, Brian Murphy and Markus Boucher recorded a 5.7 share, good for fourth in the market. The duo scored a close head-to-head win over The Game in morning drive, improving 1.7 shares from the fall book. Murphy and Boucher were up an even more impressive 3.2 shares year-over-year.
Middays with Greg Papa and John Lund finished seventh for the quarter with a 3.8 share. Papa and Lund did gain 0.6 shares from the fall 0.9 shares year-over-year though they did trail The Game in the timeslot. KNBR also earned a 4.2 share, seventh-place finish in afternoons with Tom Tolbert and Adam Copeland. Tolbert & Copes garnered the largest quarterly gain on the station, amplifying its standing by 1.5 shares from the fall, and 1.4 shares year-over-year. The duo also won the head-to-head battle in their daypart against The Game.
Overall, KNBR attained a ninth-place, 3.9 share for the full week (M-SU 6a-Mid) with Men 25-54. That placed the station two tenths of a point and one ranking position behind The Game. The flagship home of the San Francisco 49ers and Giants was up 0.9 shares from the fall, and 1.4 shares year-over-year. In weekday prime (M-F 6a-7p), KNBR scored a 4.5 share to rank seventh. That put the brand three tenths of a point and one spot behind The Game. The good news, KNBR gained 1.3 shares from the fall, and 1.7 shares year-over-year.
Ratings reports and analysis are written by BSM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways sports media research can benefit your station and cut through the noise by clicking here.
