95.5 WSB has long been the dominant talk radio brand in Atlanta. In the winter ratings book, the Cox Media Group-owned station remained firmly entrenched in that position.
In weekday prime (M-F, 6a-7p), the station finished as the top station in the Persons 35-64 category, garnering a 8.5 share. For the full week (M-Su, 6a-12a), WSB popped a 7.0 share with Persons 35-64 to finish third.
Additionally, the station’s morning drive show — Atlanta’s Morning News — also finished atop the rankings in the Persons 35-64 rankings with an impressive 10.6 share. The first place finish marks the first time morning drive finished first in the Atlanta ratings since the COVID-19 pandemic. The show also underwent several changes in recent months after the retirement of longtime host Scott Slade and longtime morning anchor Marcy Williams.
The Mark Arum Show, which airs from 9a-12p, earned a 7.7 share with Persons 35-64, good for a second place finish. The nationally syndicated Erick Erickson Show, which 95.5 WSB serves as the home station of, took home the top spot in the market with an 11.5 share in the Persons 35-64 category. That was the highest rated weekday program on the station in the 35-64 demo. Erickson has finished first every month since September 2023 with Persons 35-64.
Similarly, Eric Von Haessler, host of The Von Haessler Doctrine in afternoon drive, finished second with Persons 35-64 with a 7.0 share.
95.5 WSB also produced a number of additional highlights in other demos during the quarter. Among Men 25-54, the station ranked third in weekday prime for the book. Mark Arum’s midday show was tied for second with Persons 18-34 and snagged third with Men 25-54. And Erick Erickson’s show ranked second with Men 25-54, and fifth with Persons 25-54.
Not to be forgotten, Atlanta’s Morning News has now finished first for two quarters in a row with Persons 25-54, occupying the top spot five of the past seven months. The show has also been ranked first with Persons 18-34 for all of 2024, and #1 with Persons 35-64 since June 2023.
Ratings information from XTRA 106.3 FM and WAOK was not available this quarter.
Ratings reports and analysis are written by BNM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways media research can benefit your station and cut through the noise by clicking here.
