101 ESPN turned in one of its strongest books to date during the winter ratings period. The brand received double-digit share performances from each of its weekday shows.
Starting with mornings, The Opening Drive registered an impressive 11.3 share with Men 25-54 to finish second. The program, which features Randy Karraker, Brooke Grimsley, and special contributor and former St. Louis Cardinals play-by-play announcer Dan McLaughlin recorded the quarterly gain at the station, gaining 4.4 shares from its fall book. Among Persons 25-54, the show posted a 9.6 share, third-place outcome. That was up from a 10th-place tie, 3.9 share finish during the fall. Additionally, the morning show obtained a 16.2 share, second-place result with Men 18-49.
Immediately following the morning show, Balloon Party with Tim McKernan, delivered a 14.8 share to finish first between 10a-11a CST. Compared to the fall book, McKernan added 3.4 shares while moving up two rankings. Brandon Kiley and Alex Ferrario retained the trajectory in the latter stage of middays from 11a-2p CST with an improvement from third to first place. For the winter book, BK & Ferrario produced a 14.9 share, which was up 3.6 shares from the prior book.
Both midday shows finished third with Persons 25-54 with a 9.6 and 9.5 share, respectively. Within the Men 18-49 demographic, Balloon Party finished second with a 16.2 share, while BK & Ferrario took first with a 15.9 share.
Carey Davis officially joined The Fast Lane in late-December, making this his first full book with co-hosts Anthony Stalter and Jamie Rivers. The trio didn’t disappoint. The four-hour afternoon drive program popped an impressive 15.2 share with Men 25-54. The show built on the 11.7 share, second-place outcome it fulfilled during the fall ratings book. Among Persons 25-54, the show snagged an 8.3 share to rank third, up from a 6.1, sixth-place finish in the fall. The Fast Lane collected a 14.6-share, first-place outcome among Men 18-49 within the winter ratings period as well.
In weekday prime (M-F, 6a-7p), 101 ESPN ranked second with a 13.5 share among Men 25-54. The brand picked up 3.7 shares and one ranking position from the fall ratings book. With Persons 25-54, the station delivered a 7.9-share, third-place outcome, up 2.4 shares and three ranking positions for the quarter. Additionally, among Men 18-49 demographic, the Hubbard Broadcasting-owned station secured a second-place, 13.9 share.
For the full week (M-SU, 6a-12a), 101 ESPN grabbed a 12.1 share to rank second. That marked a 3.1-share improvement from the fall and a move from third to second. With Persons 25-54, the station’s fourth-place, 7.3 share was up from a 5.2 share, ninth-place outcome in the fall. Moreover, the station procured a 12.1 share, second-place result among Men 18-49.
Ratings information for 590 The Fan was not available this quarter since it did not appear within the Nielsen quarterly ratings report.
Ratings reports and analysis are written by BSM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways sports media research can benefit your station and cut through the noise by clicking here.
