Audacy-owned 93.7 The Fan in Pittsburgh attained strong ratings in the Nielsen winter ratings book, starting with a second-place finish for the full week (M-SU, 6a-12a). The outlet produced a 10.8 share in the designated market area among Men 25-54. That number was 1.3 shares higher than the 9.5, second-place tie it realized during the fall book. Year-over-year, The Fan bolstered its standing by 3.5 shares and three ranking positions. Among Persons 25-54, 93.7 The Fan grew from a 6.0 share last year to a 9.0 share this year.
Moving into the individual dayparts, mornings with Dorin Dickerson and Adam Crowley accrued a 12.5 share, second-place outcome for the quarter. The 2.6-share quarterly improvement was the largest at 93.7 The Fan among all weekday programs. Additionally, the show more than doubled its share from last year’s winter book when it ranked fifth with a 6.2 share. There was also growth among the Persons 25-54 demographic, with a 4.4-share yearly gain propelling the program from seventh to third with a 9.9 share.
The sound of middays underwent a change in February with the retirement of Ron Cook after working for more than three decades as a radio host. Since Cook exited, his former co-host Joe Starkey has remained in middays. Both iterations of the program combined to amass a 13.3 share for the quarter, tied for second among Men 25-54. That represents a gain from the 12.2 share, third-place outcome it possessed in the fall, along with the 9.1, fourth-place tie from the 2023 winter ratings book. The show ranked second among Persons 25-54 from 10a-2p with a 9.7 share, up 3.5 shares from last year.
To conclude, afternoons with Andrew Fillipponi and Chris Mueller delivered an 11.3 share for the quarter, placing it second among Men 25-54. Year-over-year, the show grew by 3.6 shares and three ranking positions. Persons 25-54 provided a further augmentation of shares and rankings for The PM Team, garnering an 8.2 share, fourth-place outcome. Year-over-year, the show improved on its 5.6, seventh-place outcome from the previous winter ratings period.
Data for Mark Madden’s show on 105.9 The X and FOX Sports Pittsburgh was not made available this quarter.
Ratings reports and analysis are written by BSM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways sports media research can benefit your station and cut through the noise by clicking here.
