The media landscape has seen seismic shifts in recent years. KFI-AM 640 morning host Bill Handel is keenly aware of that fact by looking at how listeners consume his program.
While discussing the decline of TV advertising revenue, Handel noted that that medium is plagued by many of the same issues he faces in radio.
“Television advertising is now on its way down. Same thing with radio advertising. Let me give you an idea of streaming versus broadcast. More people listen to this show and other shows on KFI, and other radio stations, streaming on devices than listen to the radio right now,” Handel said. “Man, has life changed.”
He added that when he used to speak to law students, they would ask about the best ways to get notoriety and attention. Bill Handel said he appeared in a segment on 60 Minutes in 1983 that was watched by 35 million people. He joked that was his advice to them, but simply wouldn’t work today.
“Today, I wouldn’t even say that. Get a good social media program and campaign. That’s where you’re gonna get business. The world has changed completely.”
