SiriusXM has reached a new, exclusive podcast agreement with Dirty Mo Media, the multimedia content platform founded by Hall of Fame NASCAR driver Dale Earnhardt Jr. This new deal will provide exclusive advertising and distribution rights to Dirty Mo Media for its slate of programming on the SiriusXM Podcast Network, along with opportunities for crossover events between Dirty Mo Media and SiriusXM NASCAR Radio. Earnhardt Jr.’s podcast, the Dale Jr. Download, will also air twice per week on the SiriusXM NASCAR Radio channel beginning in early June. Both entities will collaborate on special event broadcasts during the year as well, including at the forthcoming Daytona 500.
“This is a great day for our company,” Earnhardt Jr. said in a statement. “This agreement allows us to continue producing the shows we want to produce and telling the stories we want to tell to an audience that values our brand of originality, passion and candor. This also brings my relationship with SiriusXM full circle. I first started hosting my own show nearly two decades ago on XM Satellite Radio. We did it for a couple years. Since then, nothing has changed other than I’m now a married father of two, I don’t race as much, XM is called SiriusXM, and I am bringing an entire media company back with me.”
Earnhardt Jr., along with executive producer Mike Davis, founded Dirty Mo Media in 2013 and has become an enduring, impactful platform in sports media. In addition to constructing its podcast network, Dirty Mo Media also created and produced a television series titled Lost Speedways where Earnhardt visited and explored several abandoned racetracks across the United States. The company is also working with Amazon’s Prime Video and Imagine Documentaries on a four-part documentary that will tell the story of his father, legendary racecar driver Dale Earnhardt Sr. Earnhardt Jr. will also serve as an analyst for coverage of NASCAR racing for Prime Video and TNT Sports beginning in 2025, concurrent with the start of its new seven-year media rights deal reportedly worth a total of $7.7 billion.
“One of our main areas of emphasis over the past year has been increasing our collaborations and expanding relationships,” Davis said in a statement. “A lot of that is simply knowing who we are, what we are trying to be and where we can be most effective. For Dirty Mo Media, we are a relatable, personality-driven brand of content creators and documentarians. Combine that with the reach, resources and credibility of SiriusXM, this relationship will produce fruit and serve our fans well.”
SiriusXM Media, the advertising division of the company, has gained exclusive global advertising sales rights to the Dirty Mo Media lineup of sports podcasts. These include the aforementioned Dale Jr. Download, Door Bumper Clear and Actions Detrimental with Denny Hamlin among others. The podcasts will join the SiriusXM Podcast Network, which the company states reaches one in two podcast listeners in the United States every month.
“We are very excited to team up with Dale Jr. and the team at Dirty Mo to bring several of the leading NASCAR podcasts into the SiriusXM Podcast Network,” Sarah Van Mosel, senior vice president of podcast strategy at SiriusXM, said in a statement. “This not only bolsters the strength of our podcast offerings, but the addition of the ‘Dale Jr. Download’ to the SiriusXM NASCAR Radio channel enhances the programming available to our SiriusXM subscribers. This is another great example of the unique ways SiriusXM and talented creators like Dale and his team can work together.”
