Despite what you may read or hear, radio is not dying and has no deathbed in sight. And 710 WOR host Mark Simone wants you to know it.
While speaking with a caller during his radio show Wednesday, Simone was asked about radio usage by the general public. That’s when he stepped on his soapbox to sing the praises of the medium.
“It’s interesting. Radio listening is pretty consistent over the last 50 years. Television, newspapers all way, way, way down,” said Simone. “But actually the same percentage of people listen to the radio now that did 10 years ago, 20 years ago, 30 years ago, 40. So don’t believe that.
“This is the best example. There’s a big trade magazine that has an article about ‘Radio is dying. That’s it. Radio’s finished. It’s over.’ This is from the June 1966 issue. Don’t believe all of that stuff. It’s here to stay.”
According to recent studies, 86% of Americans still call AM/FM radio their preferred audio medium in the car.
