iHeartMedia’s WQNQ-HD2/Asheville, NC flipped today to “Throwbacks 101.” Before the flip, the station had been Alt 101.1.
“Big Boy In The Morning” will anchor the lineup that includes Ashlee Young in middays and B. Paiz’s, “The Block Party” in afternoons, Lady Ray at night, and Roxy Romeo overnight.
Brian Hall, SVP/Programming iHeartMedia Asheville, said, “We are so excited to launch ‘Throwbacks 101.1’ here in Asheville. This red-hot format is perfect for listeners who want to relive the glory days of Hip Hop and R&B with the biggest hits from their favorite artists. We can’t wait for everyone to tune in and experience the fun and excitement that Throwbacks 101.1 offers.”
Positioned as “Asheville’s Classic Hip Hop and R&B,” core artists include Usher, Jay-Z, The Notorious B.I.G., and Beyonce.
“’Throwbacks 101.1′ allows us to open a lot of new doors in the Asheville community,” added Caroline Taylor, Market President for iHeartMedia Asheville. “We look forward to creating vibrant connections and new partnerships within the community and offering a dynamic listening experience that makes listeners move and feel great.”
Check out the station here.
