iHeartMedia flipped frequencies today in Tampa Bay, with Spanish Hits WRUB and Hip-Hop WBTP (The Beat) trading places on the dial. With “The Beat” moving to 106.5/102.9, WRUB will transform to Classic Hip-Hop/R&B “Rumba 95.7” (“#1 Para Hits Y Variedad.)
P.J. Gonzalez, SVP Programming for iHeartLatino, said, “Rumba 95.7 will feature a special mix of music tailored specifically to the local Latino community in Tampa Bay. We’re also excited to have Enrique Santos hosting our morning show on a far superior signal, ensuring his unique content reaches even more listeners.”
iHeart Division President Chris Soechtig added, “We are thrilled to expand coverage of Rumba 95.7 on a massive 100,000-watt signal, in addition to being available across multiple platforms via the iHeartRadio app, dedicated to serving and celebrating the vibrant Latino community in Tampa Bay. This station will provide a platform for diverse voices, culture, and music, and we are excited to foster stronger connections within our community.”
The Beat transitions to Classic Hip Hop/R&B “The Suncoast’s Throwback Station.”
Tommy Chuck, iHeart SVP Programming, said, “We are excited to launch this fresh brand, which is dedicated to curating over 25 years of iconic music for the Suncoast, which encompasses the Tampa and Sarasota markets. 106.5/102.9 The Beat offers a fun playlist that will resonate with a diverse group of listeners.”
