iHeartMedia has added Bilingual Soft AC “Retro 97.9 on WRUM-HD3/Orlando. It’s the fourth market where iHeart has added the format.
The station’s website has pages for talents Rodolfo El Chamo, Gaby Caldron, Sharon Gomez, and Franchy.
The frequency had been carrying a rebroadcast of 810 WRSO (Fox Sports Orlando)
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