Colin Cowherd founded The Volume in 2021, a digital sports media company that produces and disseminates various podcasts and digital content offerings. Over the last several years, he has built a robust lineup of hosts including Shannon Sharpe, Richard Sherman and Draymond Green, along with his own eponymous podcast venture as well. The 45-employee company was estimated to be worth $100 million, he shared last year, and the conglomerate continues to grow with new offerings and innovations throughout the years.
In addition to his work with The Volume, Cowherd also hosts his afternoon program, The Herd, on FS1 and simulcasting on FOX Sports Radio. Since the show broadcasts from Los Angeles, Cowherd is on the air at 9 a.m. PST and focuses on the program in the mornings. Once the program concludes at 12 p.m. EST, he begins to think about his other venture with The Volume and the responsibilities he has with the company.
“When I drive home, I make a call, and then I can concentrate on it,” Cowherd said in a recent interview with Mollie Cahillane of Sports Business Journal. “But in order for it to work, I didn’t think it was fair to my current employers to be thinking about The Volume while I was working.”
Cowherd explained that there is synergy between his work on FS1 and that of The Volume and that appearing on television and digital platforms work well together, describing the verticals as going “hand in hand.” He does not want to start a television network in the future, citing a lack of capital and desire to do such a thing. In fact, he asserted that he regularly mentions FOX on his podcast and brings up The Volume while on FS1 as well.
“What’s really fun about it is a lot of times what I do is a selfish endeavor,” Cowherd said. “It’s almost like being a pro athlete. People have to sacrifice for you, travel, broadcasting is public. I go out with my wife, and people come up. It’s been a nice transition to be where I can help lubricate other people’s careers. I don’t think I was capable of doing that in my 20s and 30s; I was too selfish. As the company’s grown, I’ve grown.”
