Media Research company Coleman Insights has released data from its FACT USA National Music Tests for Mainstream AC, Hot AC, Country, Alternative, Classic Hits, Classic Rock, and R&B formats.
Three top-line facts have been released, with findings from Hot AC, Country, Alternative, and R&B still to come over the following weeks.
In the FACT USA test for Mainstream AC, of the 80s, 90s, 00s, 10s, and 20s, the decade right in the middle—the 00s—performs strongest.
In the FACT USA test for Classic Hits, with four songs in the Top 10 and 12 of the Top 100, Michael Jackson is the best testing artist and, as Senior Consultant John Boyne notes, “It’s not even close.”
In the FACT USA test for Classic Rock, the firm notes a very poor showing by one of the format’s traditionally biggest artists. Van Halen has just one song in the Top 100 and 10 songs in the Bottom 100.
FACT USA subscriptions are available now. Reach out to Coleman Insights here for more information.
