Triton Digital has announced it has expanded its partnership with Headliner to include automating podcast content for distribution on YouTube.
With its Omny Studio product, Triton has a new functionality with Headliner that will see full episodes, clips, waveforms, subtitles, and imagery published to social media and YouTube. The entire process will now happen automatically should users opt into the service.
“Video podcasting continues to rise in popularity but not everyone has the time or resources to focus on it,” said Sharon Taylor, SVP of Podcast Strategy at Triton Digital. “Omny’s integration with Headliner continues to evolve and closes the gap for podcasters. This added functionality streamlines the process of taking audio content and transforming it into episodes that can be consumed on YouTube, with creative graphics and subtitle support that could help level the playing field and grab the attention of listeners. Coupled with the reporting capabilities of Triton’s Podcast Metrics, publishers will get even more insights into how audiences consume their content.”
“A content strategy is only as good as its distribution strategy and with video podcasting taking off, publishers need to focus on how to maximize the content they’ve produced,” added Headliner CEO and co-founder Neil Mody. “This new toolset automates a key part of the promotion process. Podcasters and publishers will now be able to reach new audiences on YouTube and extend the life of their content to other platforms in visually compelling ways.”
The new service will also include features like publishing to multiple YouTube channels at once, and will also allow users to integrate Triton Digital’s Podcast Metrics, with the service pulling API metrics into the service for its reporting.
