As the race for the White House enters its final stretch, a new AdImpact study shows that the overwhelming majority of Presidential election advertising is spent in key states.
While projections continue to show that more than $2 billion will be spent on broadcast ads through November, a large chunk of reservations have been made for the final three weeks of October to help reach that large figure. During the weeks of October 13th and October 20th, Democrats have reserved $27.6 million in election advertising, while Republicans have booked $10.1 million, according to AdImpact. In the week of October 27th alone, just under $63 million of commercials have been reserved between the two parties.
Thus far, $336 million has been spent on broadcast advertising, with Democrats accounting for $254 million of the purchases. However, a large chunk of the spending thus far has been concentrated on seven key battleground states.
In Pennsylvania, Democrats have spent $99.4 million compared to $89.4 million by Republicans. Democrats are outspending Republicans in Michigan by a more than two-to-one margin, as they have spent $73.5 million compared to $31.5 million. In Georgia, the advertising closes as Democrats ($47.2 million) are spending slightly more than Republicans ($40.2 million).
It is a similar situation in Wisconsin, Arizona, Nevada, and North Carolina as Democrats have spent a combined $132.1 million in those states compared to $71 million by Republicans.
Data from AdImpact also shows that Democrats outspent Republicans in four of the five weeks following the decision of President Joe Biden to step away from seeking re-election.
