For the 29th consecutive month, ESPN Digital was No.1 in the U.S Sports category in the month of July. Their data shows they reached 102.3 million unique fans in the month. When ESPN Digital is added to YouTube and the ESPN social platforms, ESPN reached 185.8 million unique fans, which is about two-thirds of all adults in the United States.
The ESPN app was No. 1 in the mobile sports app category with 21 million unique fans.
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On the social side, ESPN social topped the sports category for the 37th straight month and generated more than 700 million engagements.
ESPN also said that over the course of the 2024 Summer Olympics, ESPN social outlets generated 555 million engagements.
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