Quest Global Research Inc. has announced it has acquired Coleman Insights.
The two prominent media research firms joining forces “will enable both companies to broaden their offerings and deliver enhanced services to clients across the market research community,” a statement from the company reads.
“We are thrilled to welcome Coleman into the Quest family,” said Greg Matheson, co-CEO of Quest. “This acquisition is a significant milestone in our growth strategy, enabling us to expand our service offerings and provide even greater value to our clients. The synergies between our companies will drive innovation and allow us to better support our clients’ needs.”
“After partnering with them for more than a decade, we know that Quest shares our commitment to quality and client satisfaction,” added Coleman Insights President Warren Kurtzman. “By joining forces, we can enhance our offerings and provide our clients with a broader range of services, all backed by the expertise and resources of a larger organization. This partnership marks an exciting new chapter for Coleman Insights, and we look forward to what we can achieve together.”
Coleman Insights was founded in 1978 and is based in Raleigh, North Carolina. Quest, meanwhile, was founded in 2003 and is based in Oakville, Ontario.