Advanced Media Partners has bid farewell to Taylor Swift and “Tay Radio.” The 96.5 WHPI/Farmington/Peoria, IL, and translator 104.3 WPIA HD-2/Dunlap, IL, signals began stunting with an all Taylor Swift format earlier this month (BMM 9/5).
The station flipped Friday afternoon (9/20) to Variety Hits “Shuffle Radio” positioned as All Variety All The Time.
‘Shuffle Radio” will compete with Midwest Communications Classic Hits WPBG (93.3 The Drive).
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