Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
West Virginia morning host Robb Reel successfully completed a 157-mile charity walk on Halloween to deliver $172,000 from listeners for WVU Medicine Children’s Hospital.
Reel hosts “Up Reel Early” on Superstar Country 96.1 KWS in Charleston, WV, and promised listeners to walk the distance if they met the station’s radiothon objectives. (BMM 10/21)
“I was a little concerned by the day 1 numbers,” Reel said. “So, on the morning of day 2, I challenged our listeners that if they beat last year’s total, I would walk the check back to Morgantown from our Charleston studios myself.”
On the morning of October 17, Reel began his journey, navigating a mix of highways and local roads that led him to note a) Amma Rd. is almost entirely uphill going toward Left Hand. And b) West Virginia is littered with litterbugs. Y’all gotta quit throwing your trash and especially your empties out the car window. C’mon now….
Reel added, “I am humbled but not at all surprised that West Virginians came through for kids here in the Mountain State. I am proud to live here among people with such care and commitment. I owe it to them to keep my word.”
Here’s the moment Reel arrived with the check.