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Urban One has announced a Local Marketing Agreement (LMA) with La Mega Media and Lazo Media, marking a significant expansion of its Spanish-language programming in its Ohio markets and into Indianapolis.
Urban One/Radio One has agreed to own and operate stations under the “La Mega” brand in Cleveland, Columbus, Cincinnati, and Indianapolis.
In conjunction with this development, Claudia DeLeon, formerly the Chief Operating Officer of La Mega Media, has been appointed Vice President and General Manager for the Cleveland market and Head of Spanish Broadcast Operations for Urban One.
“We are thrilled to align with such a well-established brand in Ohio, one with a legacy of dedicated service to Hispanic communities in Cleveland, Columbus, and Cincinnati. Equally exciting is the addition of Claudia DeLeon, a seasoned executive who brings a wealth of experience and talent to our team,” Audio Division Co-President Eddie Harrell, Jr. said in a release. “Adding La Mega to our portfolio further strengthens our business footprint and enhances our offerings to reach minority communities across these key markets.”
“This rebranding marks a significant enhancement to our Spanish-language media presence in Ohio and Indianapolis, aligning with the needs of our audiences and meeting the growing demand in these rapidly expanding Hispanic communities,” Radio One CEO David Kantor remarked. “Our goal is to deliver high-quality, culturally relevant programming that reflects the vibrant and diverse lives of our listeners. Through this arrangement, we can better serve Hispanic audiences in each market, connecting communities with music, news, and content that speaks directly to them.”
The “La Mega” format is available on several stations, including WJMO Cleveland (1300), WWLG/WWLA Columbus (107.1/103.1), WIZF-HD2 Cincinnati, and WHHH-HD2 Indianapolis. This change marks the end of the “La Grande” brand on these frequencies as Urban One implements the new “La Mega” branding.
