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Phil Becker, Executive Vice President of Content at Alpha Media, recently hosted Bootleg Kev, the host of the Premiere Networks-syndicated “The Bootleg Kev Show,” on his podcast “Phil-Osophy with Phil Becker.”
The discussion centered on the rising popularity of Country music, as the two engaged in a thought-provoking dialogue to explore the question: “Is Country music the new Hip-Hop?”
Becker and Bootleg Kev engage in a compelling discussion about transformative collaborations in the music industry, spotlighting the partnership between Morgan Wallen and Lil Durk.
They highlight a trend among Country artists who are moving away from traditional aesthetics to connect with contemporary audiences. The conversation also addresses concerns about what may be diluting Hip-Hop’s appeal and the potential loss of the genre’s edge.
Additionally, they examine how platforms like TikTok and streaming services are blurring genre distinctions, revealing the shared raw and rebellious spirit found in both Country and Hip-Hop music. Bootleg Kev recounts personal experiences working with innovative artists, such as Jelly Roll, who has shifted towards Country music, attributing part of his success to Kev’s influence.
Listen to this special episode of the “Phil-Osophy with Phil Becker” podcast on iHeartRadio HERE.
