Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
While recent stories involving Elon Musk’s X have mostly been around who is leaving the platform and new competitors, the company is still moving forward with its strategy plans. One of those new strategies was revealed today when the company announced a new way for NFL content to be centralized. Ryan Glasspiegel of the New York Post was the first to report the story.
The new tool is already available on X and is said to be a one-stop shop for all NFL content. Essentially, it allows for league content to be aggregated from reliable sources such as team accounts, NFL Media and certain media outlets.
Accounts such as Around the NFL, Omaha Productions, the NFL on CBS, NFL films along with league insiders such as Adam Schefter and Ian Rapoport are ones that are currently being shown in the portal.
X CEO Linda Yaccarino told the paper in a statement, “I believe in partnering with the biggest and best. And it doesn’t get any bigger and better than the NFL. Today, football fans around the world will see the power of X and NFL right on their screens. X is the world’s largest stadium and we are delivering the ultimate fan experience.”
Glasspiegel’s report says internal metrics at X show that 56 percent of users on the platform are NFL fans and that about 40 percent of posts about sports on X are about the NFL. It also stated there have been about 16 billion video views related to the NFL in the past year.
The report also included words from NFL senior vice president of social & influencer marketing who said, “We’re constantly looking to increase the number of ways fans can engage with the NFL across all forms of media. The newly-launched NFL Portal on X will provide an enhanced way to enjoy the gameday experience, allowing fans to keep up with all the action from across the league.”
