Arthur Kogan, who worked at ESPN over the last five years within its social media content, has joined Netflix to serve as the manager of social media for sports. Kogan, who started at ESPN in 2020 as a social media manager, previously served in a social media programming position at Bleacher Report where he worked on its House of Highlights property. After four years as a social media manager at ESPN, he was promoted to senior social media manager this past April as the brand continued its growth trajectory. Kogan revealed the news of joining Netflix through a LinkedIn post on Monday afternoon.
Several former colleagues at ESPN liked and commented on the post offering their congratulations and wishing him the best in his future endeavors. Kogan shared that he had recently completed his final day at ESPN and that his next stop was Los Angeles, Calif after having worked in the New York metropolitan area. Throughout his time with the company, Kogan covered a variety of events such as the Leagues Cup, the NBA All-Star Game and Nathan’s Famous Hot Dog Eating Contest.
“There are simply too many people to thank, but I’ll always be grateful to Omar Raja for taking a chance on me back in 2018 to help shape House of Highlights at Bleacher Report and for bringing me along for the ride to ESPN,” Kogan wrote in the post. “And a huge thank you to Kaitee Daley for the opportunity to contribute to what truly is the best social media team in sports media.”
Over the last several years, ESPN has precipitously grown its presence on social media across a wide variety of platforms and consistently ranks among the top brands in engagement and following. In fact, the company recently secured its 40th straight month finishing as the No. 1 sports property on social media, cultivating 738 million engagements throughout the month of October. Daley oversees the department as the senior vice president of digital, social and streaming content at ESPN, a position to which she was appointed amid a restructuring of the content organization earlier in the summer.
Netflix has continued its expansion in live sports coverage, recently working with Most Valuable Promotions to broadcast a fight between Jake Paul and Mike Tyson that attained 65 million concurrent streams. The bout secured an estimated average minute audience (AMA) of 108 million live viewers globally and generated 1.4 billion owned impressions on Netflix-owned global social media channels.
The streaming company will present exclusive broadcasts of two National Football League games on Christmas Day this year, the first season of a three-year deal it agreed to with the league in March. During its last quarterly earnings report, Netflix revealed an addition of 5 million subscribers over the span, accruing a total of 282.7 million global subscribers with net income of $2.3 billion.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
