TNT Sports said it will be providing viewers with alternative telecasts during the Knockout Rounds of the 2024 Emirates NBA Cup.
Working with NBA 2K and Genius Sports, TNT Sports, part of Warner Bros. Discovery, will air NBA 2K25 DataCasts on truTV and Max.
The NBA2K25 DataCasts will feature overlays including the Shot Meter, 2K Badges and 2K camera angles. Game highlights will use Genius Sports’ GeniusIQ data including player tracking, shot probability and shot distance to give viewers more insights into game action.
The first-of-its-kind alternative telecast will feature contributors including Vince Carter, Candace Parker, Channing Frye, Adam Lefkoe and Kirk Goldsberry.
Alternative telecasts, like the Manningcast on ESPN2 during Monday Night Football, have become popular as network look to add viewers by putting live games on additional channels and streaming platforms.
NBA2K25 DataCasts will be available during all of TNT Sports’ 2024 Emirates NBA Cup Quarterfinals and Semifinal live game coverage and will blur the lines between the video game and the real NBA experience. The quarter finals start December 10.
Fans who watch the alternative telecast will also get a chance to unlock codes they can use while playing NBA2K25.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
Jon Lafayette is the Sports Editor for Barrett Media. His focus is on the business of sports, including revenue-generating activities, executive intrigue and on-air and behind the scenes talent. Jon previously covered big stories in the media industry as business editor of Broadcasting+Cable. Before B+C, Jon covered the TV and advertising industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago. He can be reached by email at Jon@BarrettMedia.com.
