Hallmark Channel’s Kansas City Chiefs movie reminding people of the romance between singer Taylor Swift and tight end Travis Kelce was the most-watched cable movie of the year, the network said, citing data from Nielsen.
Holiday Touchdown: A Chiefs Love Story drew nearly 4 million unduplicated total viewers. The movie was part of a Merry Christmas Weekend programming stunt that reached 8.4 million unduplicated total viewers over Thanksgiving Day, Black, Friday and Saturday, the network said.
In addition to being the most-watched cable movie across all key demos, A Chiefs Love Story was also the most-watched cable program on Saturday among households, total viewers, women and persons 18 and up, 25-54 18-49 and 18 to 34.
With its distinctive holiday programming, Hallmark Channel is usually among the highest-rated channels during the fourth quarter and because of the highly touted movie, 2024 is no exception. Because of Swift fans following the team, in addition to its three recent Super Bowl championships, the Chiefs are the biggest draw among NFL teams.
A Chiefs Love Story contributed to making Hallmark Channel the most-watch entertainment cable network in Thanksgiving week, which is a distinction it has held for 12 straight years among women 18 and up as well as the 11th straight year as the leader among women 25-54.
In addition, it is the 10th straight year Hallmark Channel was the leader among households and total viewers and the 9th straight year as No.1 with women 18 to 49.
Produced for Hallmark Channel by the NFL , Holiday Touchdown: A Chiefs Love Story stars Hunter King, as a woman whose family is competing to win a contest crowing the team’s biggest fam. She falls for the Chiefs director of fan engagement, played by Tyler Hynes.
Donna Kelce, mother of Travis and retired Eagles center Jason Kelce, now an ESPN commentator, appears in the film. Also making cameos are Chiefs coach Andy Reid and several other Chiefs players.
A week ago, the Lifetime cable channel ran an original move inspired by the Swift-Kelce relationship called Christmas in the Spotlight. Also this weekend Telemundo will be running a docu-series on Kansas City Chiefs fans in Mexico before Universo–also owned by NBCUniversal–airs the Chiefs game versus the Los Angeles Chargers.
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