Joe Rogan has become a massive player in the audio space with his popular Joe Rogan Experience podcast. But the prowess of his video presence has also been on display in recent months as he bested outlets like Fox News and MSNBC on Facebook and YouTube.
According to data from Tubular Labs, Rogan’s YouTube and Facebook presence saw a 173% increase month-over-month in unique visitors, 21.9 million, during the lead-up to the 2024 election.
Much of that increased viewership can be attributed to high-profile conversations featured on The Joe Rogan Experience. The Republican presidential ticket of Donald Trump and JD Vance each appeared on separate episodes of the show. Trump’s sit-down conversation currently features more than 50 million views on YouTube. Meanwhile, Rogan’s discussion with Vance is nearing 20 million views on the same platform.
Additionally, while Democratic candidate Kamala Harris never appeared, there was much intrigue on whether or not she would guest on the show. However, Rogan discussed at length the behind-the-scenes happenings of the lengths he went to to secure an interview and why it never came to fruition.
During the month, Joe Rogan saw more than 1.2 billion minutes of watch time, which placed him third overall behind Disney Junior and Meida Touch. That figure is a 145% increase compared to the previous month. MSNBC featured 1.1 billion minutes of watch time during the month, good for fourth, while Fox News saw 1 billion minutes on YouTube and Facebook during that same timeframe.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
