Gracenote, the content data subsidiary of Nielsen, said it launched Gracenote on Sports, a new product designed for streaming services and linear channels to make it easier for viewers to find the live games and other sports content available on television.
Gracenote on Sports gives video platforms data covering more than 150 leagues and competition through a single API. Platforms can use the data to help viewers by creating personalized experiences with tailor recommendations for live games based on preferences and viewing history, create sports hubs that aggregate events, provide pre-game engagement for upcoming games and provide post-game content, such as replays and highlights.
All of those features are designed to help platforms attract and retain viewers and increase watch time.
“Sports programming has the unique ability to attract large and passionate audiences making it invaluable to video providers seeking to drive engagement and time spent with their services,” said Bill Michels, Chief Product Officer at Gracenote. “With Gracenote’s new solution, customers can now deliver innovative discovery experiences leveraging sports content and win the competition for viewers and their attention.”
How hard is it for viewers to find the games they want to watch? Gracenote notes that of the 2,430 Major League Baseball games played during the 2024 regular season, only 150 were carried nationally on traditional broadcast or streaming channels. With 93% of games spread across regional sports networks, local channels, streaming services and league-developed direct-to-consumer offerings, many baseball fans found it difficult to watch their favorite times play, the company said.
Gracenote said that future enhancements to Gracenote on Sports will enable display of real-time game scores and team standings as well as athlete appearances in other entertainment content.
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