According to a recent blog post by Haley Jones, Luminate‘s Head of Independents, Tyler Childers, Koe Wetzel, and Red Clay Strays may be poised to transition from streaming success to radio airplay.
Jones wrote, “The data shows discovery still occurs through a wide variety of channels, with radio and streaming tied for influence among the average U.S. music listener after recommendations from friends and family. A Case for Musical Serendipity!” “Another surprising insight? Radio still resonates with younger audiences — 38% of Gen Z and 54% of Millennials report using it as a discovery tool.”
To leverage current discovery trends, Jones advocates for analyzing the top 1,000 artists within a specific genre who garnered the highest streaming numbers this year, comparing them to those acts that received the most airplay.
“The sweet spot for opportunity lies above the yellow line where streaming outpaces radio, and these artists may be primed for a broader fanbase and increased exposure,” Haley added.
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