Triton Digital has announced a new dashboard for Sounder, its AI-powered platform for podcasters.
As part of its new dashboard, Sounder will display the top categories, entities, and brand suitability trends taking place in the podcast and digital audio spaces.
“This feature provides publishers with a more in-depth view of IAB categories that were present in their catalog, beyond the genre of their catalog, within the past three months,” a statement from the company reads.
These new features will equip content creators with new data and insights to help understand content and inventory for sales opportunities.
“Brand suitability is increasingly becoming table stakes as brands seek more control over where they reach their audiences. Meanwhile, publishers have more audience insights than ever before but they often face the challenge of trying to decide where to start with those insights,” said Triton Digital Executive Vice President of Podcast and Content Delivery Sharon Taylor.
“With Sounder’s new Overview analysis, publishers have the data they need to showcase the depth and trustworthiness of their content and give advertisers more confidence in their contextual targeting campaigns.”
The development of the new dashboard comes on the heels of Triton Digital releasing the new PromoHub for Sounder earlier this year. The PromoHub automates aspects of the podcast promotion process. Triton acquired Sounder in March of this year.
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