OutKick has seen steady growth throughout 2024, and November was no different as the company saw double-digit growth during the month.
During the month of the 2024 election, OutKick saw 7.7 million unique visitors between desktop and mobile visitors according to Comscore. That figure is a 21% increase compared to November 2023.
In total, the outlet saw 34 million total multiplatform views, up 39% year-over-year, and 32 million total multiplatform minutes, a 38% uptick compared to the same month.
“OutKick continues to drive the conversation where sports, culture, and politics intersect,” said OutKick Senior Vice President and Managing Editor Gary Schreier. “The platform’s tenacity in taking on stories that others are afraid to cover but everyone is talking about has led to our tremendous growth and increased the demand for our content.”
The company also saw 2.1 million social interactions between Facebook, X, and Instagram. Between Facebook, X, and YouTube saw a 94% increase year-over-year in video views with 17.7 million views.
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