Seven Mountains Media has launched new programming at its recently acquired 106.3 WOVO in Bowling Green, KY, following a festive stint broadcasting Christmas music as “North Pole Radio.”
The station now features a “Wheel of Formats” stunt, showcasing diverse blocks of music that include Classic Rock, All-Elvis, Classic Country, Television Themes, and “Hippie Nonsense.”
The station is redirecting WOVO’s previous Hot AC audience to its new sister station, Top 40 107.1 WUHU, while introducing new formats for 106.3 and the Country “Beaver 96.7” WBVR-FM.
The “Beaver” brand will transition to 106.3, while 96.7 will undergo a format change to Classic Country, rebranded as “Bigfoot Country Legends,” which aligns with the company’s branding already in use across Pennsylvania.
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