Yearly Archives: 2024
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How News/Talk Radio Can Capitalize on Newfound Bigger Audiences
The ridiculous news cycle has more people listening to news/talk radio. But is your station equipped to keep them when things settle down?
Sharing Your Station’s Strategy And Tactics
Many programmers and brand managers do not take the time necessary to offer true explanations of their strategy and tactics to sellers, nor are they aware of the challenges sellers face every day.
Madd Hatta is Back Where It All Started at Majic 102.1
Back at the University, there wasn’t a lot of airchecks, but a man by the name of Larry David introduced me to the world of airchecks and video checks. If it wasn’t for him, I wouldn’t have been introduced to what being a great jock is
Seller to Seller: Sales Meeting
No matter what format you are selling, the on-air team can be your best friends and frankly should be some of your best friends.
20 Brands In 20 Days: Chad Rufer, Mix 96, Sacramento
It's certainly not brain surgery to see that one sits on the top end of adults 25-54 and one sits on the bottom end of adults 25-54, kind of protecting each other.
