Yearly Archives: 2024

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Why Baseball on the Radio Is the Greatest Case Study for the Power of Radio

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"Baseball on the radio may be the greatest example of the power of the medium, a demonstration that continues to be showcased year after year. It doesn't need a screen, a highlight package, or a viral moment to validate its importance."

Why Bob Pittman Deserves to Headline the Radio Hall of Fame Class of 2026

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"Also in this year's class are legendary NFL star Boomer Esiason and Helen Little. "

How Rob Kendall Built a Digital Show From Scratch Following 93 WIBC Exit

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"You've got to be prepared to bet on yourself."

How Dan Plesac Turned an MLB Career Into a Lasting Broadcasting Career

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"The simplest way I can explain this is. I love baseball. I don’t necessarily love television. When you’re doing games, you get to do a little bit of both."

How News/Talk Radio Can Capitalize on Newfound Bigger Audiences

Columns Garrett Searight Garrett Searight -
The ridiculous news cycle has more people listening to news/talk radio. But is your station equipped to keep them when things settle down?

Sharing Your Station’s Strategy And Tactics

Columns Bob Lawrence Bob Lawrence -
Many programmers and brand managers do not take the time necessary to offer true explanations of their strategy and tactics to sellers, nor are they aware of the challenges sellers face every day.

Madd Hatta is Back Where It All Started at Majic 102.1

Features BMM Staff BMM Staff -
Back at the University, there wasn’t a lot of airchecks, but a man by the name of Larry David introduced me to the world of airchecks and video checks. If it wasn’t for him, I wouldn’t have been introduced to what being a great jock is

Seller to Seller: Sales Meeting

Features Dave Greene Dave Greene -
No matter what format you are selling, the on-air team can be your best friends and frankly should be some of your best friends.

20 Brands In 20 Days: Chad Rufer, Mix 96, Sacramento

20 Brands in 20 Days Jeff Lynn Jeff Lynn -
It's certainly not brain surgery to see that one sits on the top end of adults 25-54 and one sits on the bottom end of adults 25-54, kind of protecting each other.
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Why Bob Pittman Deserves to Headline the Radio Hall of Fame Class of 2026

Columns 0
"Also in this year's class are legendary NFL star Boomer Esiason and Helen Little. "

How Rob Kendall Built a Digital Show From Scratch Following 93 WIBC Exit

Features 0
"You've got to be prepared to bet on yourself."

How Dan Plesac Turned an MLB Career Into a Lasting Broadcasting Career

Features 0
"The simplest way I can explain this is. I love baseball. I don’t necessarily love television. When you’re doing games, you get to do a little bit of both."

From U2 to Guns N’ Roses, Underplays Still Work

Columns 0
That was a hell of a way to tell the world the band was back.
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