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NBC Sports FAST Channel Rebranded to ‘NBC Sports NOW’

"NBC Sports NOW is available for viewers through Peacock and all major distributors of free ad-supported streaming television (FAST) channels."

The NBC Sports FAST Channel has been rebranded to “NBC Sports NOW,” effective Wednesday, with free video content for consumers through various platforms. NBC Sports NOW is available for viewers through Peacock and all major distributors of free ad-supported streaming television (FAST) channels, such as The Roku Channel, Amazon Fire TV, Samsung TV Plus and PlutoTV. Daily sports programming on the entity includes shows such as Pro Football Talk, the Dan Patrick Show and Fantasy Football Happy Hour with Matthew Berry.

Coinciding with the 20th anniversary of the sports talk program, The Dan Le Batard Show with Stugotz announced that it will stream weekdays on Peacock and the NBC Sports FAST Channel. The Miami-based sports program from Meadowlark Media remains situated on NBC Sports NOW from 12 to 3 p.m. EST. Later in the day, the BetQL Network show, You Better You Bet, airs on the FAST channel through a content partnership with NBC Sports. The program is hosted by Nick Kostos and Femi Abebefe and now available in the video format for the first time.

The network also provides viewers with live sporting events, including a full season of the USL Super League, and select college basketball games. NBC Sports NOW recently presented all six matchups within the inaugural Women’s Basketball Coaches Association Showcase, along with the NABC Hall of Fame Classic men’s college basketball game featuring Wichita State and St. Louis. The channel has also carried the U.S. Olympic Team Trials for table tennis and the 2024 BMX Racing World Championship among other events. Motor racing in the Dakar Rally 2025 is available to stream through Friday, Jan. 17 with one-hour specials airing at 8 p.m. EST.

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Concurrent with this announcement is the launch of the NBC Sports Highlight Factory, which provides viewers with highlights from moments within NBC Sports properties such as the Premier League and college basketball. Content marathons on the network also feature full event replays and highlights among other programming, which have been aired surrounding the National Dog Show and rugby.

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