Mississippi State Athletics and Learfield announced a renewal of their 16-year relationship with a long-term agreement for Learfield to continue as the exclusive rights holder managing all multimedia and sponsorship agreements.
“Learfield is a long-time trusted partner of Mississippi State,” MSU Director of Athletics Zac Selmon said in a statement. “We are excited for this opportunity to extend our relationship and grow our collaboration with them. This new agreement is integral to Mississippi State Athletics’ success as we continue elevating our revenue generation, sponsorship opportunities, content and storytelling, NIL activations for student-athletes and fan experience in the new, ever-evolving world of college athletics.”
By aligning with Learfield’s flagship multimedia rights division, digital solutions leader SIDEARM Sports, digital ticketing and marketing platform provider Paciolan, and ticket sales and development arm Learfield Amplify, Mississippi State Athletics says it will also maximize opportunities for revenue growth through access to fan data from Learfield’s Fanbase infrastructure.
“From my first interactions with Zac – dating back years ago, and now as he leads the organization at Mississippi State – I’ve been so impressed by his creativity and tenacity, which are needed more than ever in college athletics,” said Cole Gahagan, President and CEO of Learfield. “We’re beyond fortunate to now extend our partnership with Zac and his team, pairing those extraordinary characteristics with our unique leadership around fan data management, NIL opportunities, global sales, and revenue optimization. The future is bright in Starkville!”
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