Salem Media Group has announced it has promoted Laura Sheaffer to serve as General Manager of its New York properties AM 970 The Answer and AM 570 The Mission.
Sheaffer has spent the last decade working for the company in the Big Apple, beginning her career as an executive assistant before ultimately rising to the role of General Sales Manager and Director of Local Ministry in 2018.
She will replace Jerry Crowley, who announced his retirement late last year.
“After working with Jerry Crowley and the team at Salem Media New York for the past decade, I’m honored to advance as the next General Manager and lead WMCA-AM 970 The Answer, WNYM-AM 570 The Mission, and Salem Surround New York to the next level,” said Sheaffer.
“I’ve learned from the best and plan to continue to build upon the established momentum for a strong and successful future. It is a privilege to lead such a talented team and deliver quality and impactful programming through our two stations and streaming platforms. The staff, on-air personalities, and clients make it all worth it; I am excited about the journey ahead,” she concluded.
“As we worked to fill the big shoes that Jerry Crowley has worn for the past twelve years, Laura’s proven track record, competitive spirit, passion to excel, and ability to bring out the best in people, has earned her this opportunity,” added Salem Media Group Senior Vice President Jeff Reisman. “Laura’s leadership and strong commitment to Salem’s mission will undoubtedly continue to drive our success in New York.”
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