iHeartMedia Los Angeles is set to name Brian Long as the new Program Director of KFI-AM 640, AM 570 LA Sports, and The Patriot KEIB AM 1150 Barrett Media has learned.
Long joins the cluster after most recently working as the Director of Programming Operations at Bonneville International in Phoenix with oversight of KTAR News 92.3, as well as serving as the Program Director of Arizona Sports 98.7 and ESPN 620.
The move marks a return to both iHeartMedia and Los Angeles for Long. He previously worked for the company in San Diego as the Program Director of San Diego Sports 760 and Newsradio 600 KOGO. Earlier in his career, he spent time working in the city at 710 ESPN Los Angeles. He also spent time with Bonneville in Seattle at 710 ESPN from 2010 until 2014.
“I am extremely grateful for the opportunity to lead these powerful iHeartMedia brands in Los Angeles and to work with some of the best talent in America,” said Long. “I truly could not be more excited to embrace this new challenge.”
“Programming KFI, KLAC and KEIB, requires a unique skill set, and Brian checks every box,” added iHeartMedia Los Angeles Senior Vice President of Programming John Peake. “His exceptional track record in ratings and revenue success, combined with professional play-by-play broadcasts, makes him the ideal leader to manage our partnerships with the world champion Dodgers and the Los Angeles Chargers.
Brian Long will replace Robin Bertolucci as the Program Director of KFI-AM 640 and The Patriot 1150 AM. Meanwhile, he steps into the role previously held by Don Martin at AM 570 LA Sports. Martin and Bertolucci departed iHeartMedia Los Angeles last year on their own volition ahead of nationwide cuts that affected KFI, AM 570, and FOX Sports Radio, which Martin oversaw for the company.
Bertolucci led the KFI brand for more than 20 years before her November departure. Martin, who held the title of iHeartMedia Executive Vice President of Sports, spent more than two decades leading the cluster’s efforts in Los Angeles. Programming duties after the duo’s exit were handled by iHeartMedia Executive Vice President of News, Talk, and Sports Chris Berry.
Long will begin his tenure with the iHeartMedia Los Angeles stations on Monday, January 27th.
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