During Super Bowl LIX, a promo for Fox News ended by stating the network was “For All America,” which is incredibly close to the positioning statement used by NewsNation. Chris Cuomo said there’s a reason the conservative cable network used it.
NewsNation has billed itself as “News for All Americans.”
To begin his primetime program, Cuomo said there were conspiracy theories about the Super Bowl leading up to the game, which he connected to Fox News as being “principal purveyors of the Deep State deception.”
“Fox News runs an ad that ends like this: ‘For All America.’ Sound familiar? Of course it does. They took it From NewsNation!” he exclaimed. “But that’s the least of the gripe in the middle of a game that was weaponized by the fringe thinking that Fox plays to incessantly. They show an ad claiming to be here for everyone, for all America.”
Chris Cuomo continued by pointing out that Fox News didn’t utilize any of its primetime stars — like Sean Hannity, Jesse Watters, Greg Gutfeld, or Laura Ingraham — in the promo. He believe there was a good reason for that.
“Why are none of the main players at Fox in the ad? I guess that makes it easier for them to say they’re for all America when you don’t have the drivers of division that we’re dealing with in this country in the commercial.”
He said the strategy coincides with a shift in the American public away from ideology, which Fox News is subtly playing into.
“They can’t tell you that the game is changing. As we saw in this past election, more people are voting as independents than ever, specifically because they’re tired of the parties and the battle of fringe agendas,” he posited. “Instead of allowing the interests of the two sides to dominate the whole, it is time for the whole to play against the interests of the two sides.”
In a statement to Barrett Media, a Fox News spokesperson dismissed the idea that the company copied NewsNation in any way.
“Just like the rest of the country, we weren’t aware NewsNation even had a tagline, perhaps because we’re not among the 54,000 viewers and 8,000 25–54-year-olds who bother watching.”
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