Quu has released its 2025 In-Vehicle Visuals Report, which showcases how audio options like AM/FM radio, SiriusXM, mobile, and built-in streaming apps are showcased in new makes and models.
Some of the key findings include that automakers are now packing the infotainment centers of new models with audio options. Additionally, 66% are equipped with HD radio capabilities, despite a recent surge in built-in streaming apps.
74% of new models surveyed by Quu are labeled as “audio-forward” meaning the car generally defaults to the last audio source, while 26% were classified as “radio-forward” meaning the in-vehicle dash offers a designated “radio” button.
“AM/FM radio’s focus on earning the last touch is really important. By looking good and delivering the compelling local content only radio can provide, we can strengthen our position in the dashboard and the lives of listeners,” said Quu CEO Steve Newberry. “There are more choices than ever, but radio has spent over a century building deep relationships in our communities. This year’s report highlights new opportunities to build on that legacy with creative strategies that keep us relevant, visible, and valued.”
100% of models in 2025 featured FM radio compatibility, while AM Radio remained steady at 98%. While 67% of vehicles were equipped with HD radio, that figure is down slightly from the 70% featured in 2023.
SiriusXM saw an uptick in vehicles with 94% of models in 2025 coming with the equipment. Android Auto and Apple CarPlay are each in 98% of models in 2025. 100% of models came equipped with text displays for radios, with an additional 60% featuring image displays.
The biggest downturn studied by Quu was the dedicated “radio” button in models. In 2025, only 26% of models surveyed had the feature, down from 36% in 2024.
Quu is planning a webinar on Wednesday, April 2nd to discuss the findings. Featured speakers will include Newberrym Paul and Fred Jacobs of Jacobs Media, Xperi Senior Vice President of Broadcast Radio and Digital Audio Joe D’Angelo, and McVay Media President Mike McVay. To register for the webinar, click here.
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