The month of April was a good one for OutKick, as the digital platform founded by Clay Travis saw double-digit increases in unique visitors, as well as total multiplatform views and multiplatform minutes.
During April, OutKick saw 6.2 million unique visitors on its desktop and mobile platforms for the month. That figure represents a 16% increase compared to the same month last year. The outlet saw 19.1 million total digital multiplatform unique visitors.
OutKick also featured 27 million total multiplatform views, which was up 11% compared to the same window last year. It also featured an uptick of 10% in multiplatform minutes, up to 24 million.
“OutKick is the only sports site that’s driving the conversation between the intersection of sports and politics,” said Senior Vice President and Managing Editor Gary Schreier. “This not only separates us from a crowded sports media landscape but has been a direct result of our growth.”
Additionally, OutKick saw 1.2 million social interactions between Facebook, X, and Instagram during April. That’s growth of 36% compared to last year. It also featured 16.4 million video views on Facebook, X, and YouTube, up 45%, according to Comscore.
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