Big Machine Label Group will celebrate its 20th anniversary with a multi-artist concert on August 29 in downtown Nashville.
The concert will also serve as the kick-off for the “Borchetta Bourbon Music City Grand Prix NTT INDYCAR SERIES Championship” weekend.
Scott Borchetta, Founder, Chairman & CEO of Big Machine Label Group, said, “This year’s event has even more meaning as we celebrate 20 years of Big Machine. Nobody could’ve predicted our incredible success in a city we love so much. This is our thank you to Nashville and all the fans of our amazing artists and their music. This is going to be a once-in-a-lifetime event and one we’ll never forget.”
The show will be in Nashville’s Lower Broadway Entertainment District. The announced lineup includes Riley Green, Sheryl Crow, and Brett Young. Along with The Band Perry, RaeLynn, Danielle Peck, Danielle Bradbery, Jack Ingram, Jimmy Wayne, and Preston Cooper.
Also included in the weekend is the fifth annual “Freedom Friday.” That honors military personnel, Police, Fire, First Responders, and Frontline Heroes.
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