In a move that solidifies his local roots and deepens his media footprint, Jon Jopling — President and CEO of Magic Broadcasting — has officially acquired Tallahassee news/talk station Real Talk 93.3 FM.
Jopling, who has led Magic Broadcasting’s operations in both Panama City and Tallahassee since 2021, purchased the station through his newly formed company, 923 Ventures, LLC. The acquisition ensures that Real Talk 93.3 FM will remain the only locally owned radio station in the Tallahassee market — a distinction the brand is embracing as a core value moving forward.
In an announcement regarding the sale, Magic Broadcasting emphasized the station’s longstanding dedication to community-based content, noting its “long-standing dedication to providing authentic, community-focused content hosted by Tallahassee media staples like legendary sports talk host Jeff Cameron, award-winning morning show host Greg Tish, and investigative reporter Steve Stewart.”
Jopling, who has called Tallahassee home for more than two decades, said the transition goes beyond a simple ownership change.
“As someone who has lived and worked in Tallahassee for over 23 years, I understand how important it is for our city to have trusted local voices on the airwaves,” said Jopling. “This transition isn’t just about ownership — it’s about strengthening our commitment to the people of Florida’s capital city. We’ll continue to focus on real news, real conversations, and real connections that matter to the people that live here — delivered by people who live here, too.”
Real Talk 93.3 FM currently airs over 45 hours of local programming each week, a lineup that Jopling says will continue to grow under his leadership.
“We’ve had a lot of success at 93.3, and we are thankful for the continued support of all of our incredible listeners, fans, and advertisers. Or as we like to call them, our family. I’ve been privileged to be in charge of the station, but now, as the owner, I know our family will only get better.”
The station will reportedly expand its focus on local issues, civic engagement, and community events — a strategy designed to further embed WVFT into the daily lives of Tallahassee residents.
“The station will continue to expand its lineup of local hosts discussing local issues, civic matters, and community events — ensuring listeners stay informed and engaged,” Jopling added.
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